Tag Archive | "Website Traffic"

How to Use a Newsletter to Generate Traffic


Right now, there are countless of ways to drive traffic to a site. But even though there are a lot of strategies, none of them can guarantee you results overnight. Driving traffic to a site is still the hardest job there is when it comes to maintaining a website. Traffic can be obtained by advertising and promotion. But do you know that you can get people to visit your website just by creating a newsletter?

People surf the internet for various reasons. But more than anything, they are online because they want to gain some information about something. Some people want to research more about a product before buying. Others are looking for suggestions from other users. And there are those who surf the internet just to gain knowledge. Therefore, if your site has good content, the higher the chances that you’ll amass a good number of unique visitors from time to time. But what if your website is not an information portal and is actually an e-commerce site? Adding too many articles to it may be a problem because you already have loads of pictures and images to put up.

Well, if that’s the only concern that you have, the solution is quite simple. All you really have to do is to create a regular newsletter about your products and relevant information about them. Newsletters could provide you with both repeat and unique visitors on a regular basis. Just make sure that you got some juicy headlines and eye-catching offers included in your newsletters. And for sure, your visitors will visit you every now and then, check your new and old products, and stay until they are ready to buy your products.

To be successful in making newsletters drive traffic to your site, you have to maintain an active list of email addresses of people to whom you can send your newsletters. The list doesn’t have to include thousands of email addresses at once, if you don’t have that yet. What’s more important is that you’ll build your list slowly along the way. Besides, a targeted list is better than the lists you can buy from so-called online marketing gurus.

A functional mailing list is the moving factor behind making newsletters for traffic. And you can get the email addresses of your visitors right from your site. Make sure that you have some scripts installed that allow your visitor to subscribe to your newsletters and to receive exciting updates that you might offer. Try to include a script wherein they can invite their friends as well. This allows them to easily recruit visitors for you. Your visitor’s friends could be an integral part of your daily traffic requirement.

The newsletters that you create regularly should be stored in one folder of your website. Always upload new newsletters promptly. You can use the actual web page to be sent to the people on your list. Or you can simply send the link that will take them there. Between these two options, it is always better to send the page itself so that people will see your newsletters at once. This way, they can easily click on the live links included in the message if and when they find your articles and offers interesting enough. Now that’s instant visitors for you.

So try to do the math. Imagine how many visitors you’ll get if only around 10% of the 1,000 people would come and visit you. That’s 100 unique visitors everyday. The number can’t be that high, you might say. But then again, who’s keeping you from sending your newsletters to millions of internet users? Just go ahead and keep updating your email database. Your traffic will definitely experience a spike in the days to come.

You can also keep an archive of your previously sent newsletters on a certain part your website for future reference. If you successfully create your newsletters to be both informative and exciting, then people will definitely go back and view them, even if it several months old. A database of newsletters could provide you with recurring traffic without too much effort on your part.

If you have yet to use newsletters as a strategy to drive traffic to your site, the right time is now. Don’t be left behind by your competitors. Your website deserves to be seen, appreciated, and visited by hordes of traffic everyday. Start making that captivating newsletter today.

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How to Make Viral Videos Drive More Traffic to a Website


It’s a fact of life: the weirder or funnier the video, the more hits it
generates. The more hits it generates, the more it is palmed off to
other Internet subscribers. The more people who see the video, the more
hits it generates.

It’s a win-win scenario that entails a bit
of creativity, a bit of posting, a bit of word-of-mouth advertising and
voila! You’ve got (what else?) a hit.

This is the theory that backs the promotion of viral
videos on websites. A viral video is really any video clip that spreads
a virus on the Internet. It is usually passed on through blogs, emails,
instant messages or other media sharing websites like YouTube. The most
successful viral videos are the funnier, if not weirder amateur clips,
although there are some noteworthy (and copyrighted) commercials, and
excerpts from TV series and movies.

Many
online advertisers are now seeing the potential of the viral video
phenomenon, and some of them are opting for this as a new marketing
strategy. Why? The answer is simple. Some videos are calling so much
attention that they cross over to the more conventional arenas of the
media: the newspapers, radio and TV shows. It provokes a domino effect
that gathers a lot of momentum with very little expended energy.

For the more hard-nosed net marketers, videos can be used
to jack up traffic to a projected website, provided that it is done in
connection with the products and services available on the website
itself. Making them funny or weird is one way of making the video stand
out among the thousands of new videos being uploaded on the Internet
daily.

There are two ways of placing a video on your website.
One: you take an already popular video and upload it to your page. Two:
you create your own video and upload it to your page. If you are opting
for option number one, it might be best to judge first if the content
of the video is even remotely associated with the theme of your
website.

If
not, it would be best not to post it. That video can be downloaded from
other sites, and you just as well may be getting more competition you
can handle. Sure, it might generate traffic for some time, but is it
quality traffic? And for how long will the interest hold out? Besides,
posting any video for the sake of posting something just might have a
negative effect on you and your website. Site visitors might assume
that you are as disorganized as your page and as a marketer, you would
not want that.

The second way is to create your own video, which is more
advisable if you are seriously considering the quality of traffic going
through your site. It does not need to be a funny or weird video. The
trend these days is leaning towards informative “how-to” videos. If
your video or videos complements the other graphics, banners and
articles of your site, you will not only have an increase in quality
traffic, but an increase in the “expert-reputation” as well.

Creating
your own videos is one of the fastest ways to start generating free
traffic to your websites.  With the vast number of people that are
watching more and more videos online, you need to get active and be a
part of the video revolution going on right now on the Internet.

Michael
Paul is an author and entrepeneur that teaches businesses and
individuals how to increase targeted traffic to their website to
increase their earning potential.  He knows the best ways to maximize
the tools on the Internet to deliver massive levels of traffic to any
website.  One of his favorite tools is an automated service that
submits your articles, press releases, videos and audio podcasts to
multiple sites.  You can use this same service at
http://www.easywebtrafficcreation.com Visit them now.

Posted in Internet Marketing, Video MarketingView Comments

3 Free Traffic Generation Techniques the Gurus use – and so can You!


Everyone knows the importance of driving traffic to your website. Due to this, there are tons of techniques being taught about traffic generation, some of which cost money while others are free. But when you’re first starting out in Internet Marketing, money is often in short supply. This means using more free traffic generation techniques than paid ones. Again, there is a plethora of free traffic generation techniques taught online. But in each of these techniques, there is a certain twist or two that the gurus don’t disclose. It’s in these twists that real money is made.

Everyone who has been in Internet Marketing for any length of time knows that one of the most popular free traffic generation tactics is writing articles. Every guru teaches you to write keyword-centric articles in a properly chosen niche and submit them to article directories. This is a tremendously effective technique that creates backlinks to your website. The effects are basically two-fold. Firstly, your website increases in Page Rank and propels up the search engines and secondly, the articles you wrote also gets indexed by the search engines thus providing another way for people to find your website. All this is well and good and has become common knowledge. But here’s the twist to this technique.

Instead of only submitting your articles to article directories, it is more effective to submit them to website or newsletter owners in the same niche. Offer your articles to them for free and request that they publish them. Chances are high that they will if your articles have good content, thus giving you lots of article exposure to targeted readers. This is more pro-active than submitting articles to directories.

Next is the forum marketing technique, another popular free traffic generation method. Every guru teaches you to scour the forums in your niche and make comments, ask questions, offer solutions and attach a link to your website in your signature file. Once again, this is a great tactic to generate backlinks which will ultimately draw traffic to your website. Here’s the twist to this tactic that most gurus don’t teach.

When you join a forum in your niche, take time to read every category therein. Get to know the problems faced or questions people ask in each category. Compile these problems and questions and create a report with solutions and offer this for free to the forum members. Inside this report you put links to your website or blog. Once again, this is a far more effective method of generating traffic than just making a comment or two in forums.

Lastly, there are the free social bookmarking sites that can be used to generate traffic. What gurus teach you to do is to bookmark your webpages or your articles in article directories so that they get linked by social bookmarking sites like Digg or Stumble Upon. Here’s how to tweak this strategy.

Instead of just bookmarking your webpages or blogposts etc, look at what’s highly ranked in the social bookmarking sites first. Search for something related to your niche and if found, then write an article for your blog and bookmark it. Then go to the existing highly ranked post and add a comment to it that includes a link to your blog. That way, you get another quality backlink to your site and draw the visitors reading the highly ranked post to your website or blog. Hopefully, they will vote for your article, too thus pushing your post up the social bookmarking site’s favorite list.

These are the little tricks about free traffic generation that the gurus hardly teach you in their coaching lessons but they use these themselves to earn the big bucks. Now you can do the same.

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5 Ways You Can Use Social Networking to Drive Traffic to Your Site


Social media and social networking sites are all the rage these days. If you’re not involved in at least a few, you’re sure to become the outcast at the party and have people shy away from you’ve contracted some wicked evil flesh-eating disease.

Whether you’re on Twitter, Facebook, or any of the other hundreds social networking sites, you can use them all ot your advantage. These sites are not just about wasting time or telling people the latest boring event in your life. Let’s be honest, most people really don’t care that you’ve just bought a new toaster oven. But they might care if something new and exciting is going on at your site or you’re offering some service that interests them.

Your social connections can translate to site popularity if you only know how to use them. Think about it: all those connections mean real people that can translate to several things for a website: members, readers, a paying market, a free means for promotions and marketing. If you own a website, you can take advantage of your connections through social media to drive traffic to your site. Here’s how:

1. Offer high value content

If there’s one thing you have that will find high acceptance in the social media, it’s content. If you can produce good content; the kind that people actually read from the first word to the last, the kind that gets passed on from one person to the next and talked about, you’ll find a good audience waiting for you in social media.

High value content is highly sought after in social media networks and elsewhere on the internet. After all, content is what makes the internet interesting. If you want to drive traffic to your website using social media, be popular with its users by offering them something they can’t refuse.

2. Make content usable

Aside from creating original and high value content, you also need to provide your target audience with a way to find it. Your content is more likely to be noticed and read if it’s organized and can be located quickly. Make sure your articles are easy to use and are optimized so anyone looking for topics related to your write-up will find them easily.

3. Increase your presence

Were you a hit with one write-up? Did you cause a sensation with your previous submission, driving massive traffic to your website in the process? Don’t just stop there.

Consistently and frequently update your submissions to social media networks. You want to make sure that people remember you not for that one great write-up you produced but for being a reliable source of excellent content.

That way, each time you submit an article, it can ride on the buzz you have already created for yourself. Once you’re a recognizable name in social media, your target audience will gladly follow your link back to your website. They’ll even find you on their own.

4. Promote your content and your website

Don’t be shy about promoting yourself. Each time you have a new write-up or significant changes in your website, inform your target audience through e-mail. Mention the same in your podcasts and other articles you might submit to a directory.

Make sure you let people know who you are and what you have to offer. However, make sure you don’t overdo it. Promoting your write-up or website too aggressively in social media networks might make you look too desperate. People are also more likely to be suspicious of your intentions if you sell yourself too hard.

5. Encourage interaction

Sure, people like the anonymity the internet provides but they can’t help but communicate with other people they find online. That’s why you should provide them with a means to use your website or write-up to air their views. Allow interaction such as comments, polls, surveys and feedback forms.

Using social media to drive traffic to a website is not exactly an easy task. In fact, it can often become labor intensive. However, if it’s done well, it can be a very effective and inexpensive method to increase awareness for a website. Try to explore what you can contribute to social media and take advantage of this great source for traffic.

By the way, take a moment to follow me on Twitter or friend me on Facebook. Heck, you can even see what’s going on with me at FriendFeed if you really like. Follow or friend me and I promise to do the same. It’s all fun and we can’t go through this journey all by ourselves!

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How Relationship Building Can Drive Traffic to a Website


The only traffic known to man that is wholly accepted with open arms is, of course, website traffic. Every website owner loves traffic because the steadier the flow, the more probable that it will result in earnings. But the fact of the matter is that it is hard to achieve, let alone maintain, especially for new internet marketers and website owners.

Do not let this stop you from realizing your goals. You should be able to cleverly utilize all obtainable techniques to drive traffic to your website. There are lots of ways, and one of them is to build a long lasting relationship within the World Wide Web’s vast community. In this article we will discuss two of them:

Relationship Building with Customer

The credit should go to e-mails, because since its conception the communication practice hasn’t been the same. Whether existing or would be customers, you should always try to communicate with them in such a way that they will feel important and not stalked. It is advisable to adhere to the best practices in achieving that much needed website traffic and traffic conversion. By all means, try to avoid spam e-mails, which will only result to receiving hate e-mails, or even crashing the website’s internal e-mail system.

An average user has at least two to four e-mail accounts, and they log in more than five times in a day. It is not surprising that before anything else some of them reach first for the mouse to check for incoming e-mails every morning. That alone translates to exceptional probabilities for website owners. To utilize the e-mail to catch the attention of prospective customers and to build a powerful long lasting relationship with the existing ones will definitely drive traffic to your website.

Towards the end of each day, e-mail does not only change our routines, it also has an impact of the very way we communicate. A marketing technique that uses e-mail promotions will give you a chance to get to know your customers. Moreover, you achieve visibality into the type of content that customers are interested in, and by providing these contents you are developing a progressive customer online relationship.

Relationship Building with other Websites

Other websites in reality are also your competitors, especially if you provide the same products and services or if you have similar contents, but as the saying goes – “No Man is an Island”. Even in this cut-throat world of “who-gets-it-first”, relationship building is still essential.

It would surprise you that building relationships with other website owners can drive traffic to your website. But also keep in mind that you just do not build your relationship with just any other website, you should always bear in mind that there should be a level of similarity in the content that both websites provide.

At the end of each day, relationship building is all about the quality of the content that your website provides, it is more than just backlinks and page ranks, and oftentimes that is what some people tend to forget.

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