Yes, we’re going to talk about Twitter today. Let me go ahead and say that if you’re not using Twitter by now…
What the heck is your problem?
Twitter is one of the best platforms that you can use to communicate with your tribe. (If you don’t know what I mean by a tribe, you need to read this now)
However, if you’re using Twitter the wrong way, you’re just wasting your time. And I’m afraid that’s what a lot of you are doing. You’ve forgotten some very important things about Twitter and how to use it to build your brand and your business and you’ve become just another one of those people.
You know the ones that I’m talking about, the ones that you wish you’d never followed and only send out tweets about the latest, greatest money-making opportunity on the planet. And there’s a ton of these out there, with more coming every day.
And if you’re doing any of the 3 following things, you’re probably one of them.
#1 – You treat Twitter like a megaphone and expect everyone to listen to you. Some of you are constantly shouting at the cloud with your Twitter stream. You believe that if you just keep putting out a bunch of links to your business or some affiliate program, you’re going to become rich. Now, don’t get me wrong, you will get some clicks and maybe get a few people to buy from you, but mostly you’ll just piss people off. Stop shouting and start providing some real value.
#2 – You don’t hold any conversations. Twitter is NOT a one-way communication platform, contrary to what you may have seen from a number of other people. Twitter was built so that you could engage people, not just talk to them and not listen. Now, this doesn’t mean that you need to follow everyone that follows you. I can tell you from first-hand experience that if you’re doing that, you will miss every good conversation that you could have been a part of. Have some conversations on Twitter, let people know that there is a real person behind that account, not just a bot cranking out links.
#3 – You don’t provide any value. Just because you’re sending out 50 tweets a day does NOT mean you’re providing any value at all. Make sure your tweets are giving the people in your tribe something that they need, not just something that you’re trying to sell them. Engage them, provide them with solutions to their problems and you’ll start building your business the right way on Twitter.
I’m going to finish up here by saying that I’m not perfect on Twitter by any means, but I’m learning more each and every day from my own mentors and how they’re using it as another tool to build relationships. You can always follow me on Twitter right here and see what’s cooking in my world. I’d love to hear what’s going on in yours
If you’d like some more tips on using Twitter for your business, here’s a great presentation that my friend and mentor Ray Higdon did that will help you out more than you can imagine ==> Twitter Training
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Don’t Stop Believing…

Mike Paul
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mike@mikepauljr.com
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