Have you ever wondered just how long you have to get someone’s attention and get them to read your blog post? I can tell you that you only have a matter of seconds, just simply from the nature of our microwave society.  We’re so used to hearing sound bytes, short commercials and flashes of information that are delivered to us very quickly that we’re easily distracted and also easily bored.

And if you’re blogging, your readers are probably being bombarded by about 60 million other things when they’re seeing your blog for the first time.  Or even the second time.  Just think about how you spend your days at the computer.  Do you ever have only one window open on your desktop?  How many tabs do you have open in your web browser?  As I’m writing this, I have 6 tabs open (which is actually a small number for me) and 6 programs running on my system right now.

And I’m not alone.

Read the full story