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It’s a fact of life: the weirder or funnier the video, the more hits it
generates. The more hits it generates, the more it is palmed off to
other Internet subscribers. The more people who see the video, the more
hits it generates.

It’s a win-win scenario that entails a bit
of creativity, a bit of posting, a bit of word-of-mouth advertising and
voila! You’ve got (what else?) a hit.

This is the theory that backs the promotion of viral
videos on websites. A viral video is really any video clip that spreads
a virus on the Internet. It is usually passed on through blogs, emails,
instant messages or other media sharing websites like YouTube. The most
successful viral videos are the funnier, if not weirder amateur clips,
although there are some noteworthy (and copyrighted) commercials, and
excerpts from TV series and movies.

Many
online advertisers are now seeing the potential of the viral video
phenomenon, and some of them are opting for this as a new marketing
strategy. Why? The answer is simple. Some videos are calling so much
attention that they cross over to the more conventional arenas of the
media: the newspapers, radio and TV shows. It provokes a domino effect
that gathers a lot of momentum with very little expended energy.

For the more hard-nosed net marketers, videos can be used
to jack up traffic to a projected website, provided that it is done in
connection with the products and services available on the website
itself. Making them funny or weird is one way of making the video stand
out among the thousands of new videos being uploaded on the Internet
daily.

There are two ways of placing a video on your website.
One: you take an already popular video and upload it to your page. Two:
you create your own video and upload it to your page. If you are opting
for option number one, it might be best to judge first if the content
of the video is even remotely associated with the theme of your
website.

If
not, it would be best not to post it. That video can be downloaded from
other sites, and you just as well may be getting more competition you
can handle. Sure, it might generate traffic for some time, but is it
quality traffic? And for how long will the interest hold out? Besides,
posting any video for the sake of posting something just might have a
negative effect on you and your website. Site visitors might assume
that you are as disorganized as your page and as a marketer, you would
not want that.

The second way is to create your own video, which is more
advisable if you are seriously considering the quality of traffic going
through your site. It does not need to be a funny or weird video. The
trend these days is leaning towards informative “how-to” videos. If
your video or videos complements the other graphics, banners and
articles of your site, you will not only have an increase in quality
traffic, but an increase in the “expert-reputation” as well.

Creating
your own videos is one of the fastest ways to start generating free
traffic to your websites.  With the vast number of people that are
watching more and more videos online, you need to get active and be a
part of the video revolution going on right now on the Internet.

Michael
Paul is an author and entrepeneur that teaches businesses and
individuals how to increase targeted traffic to their website to
increase their earning potential.  He knows the best ways to maximize
the tools on the Internet to deliver massive levels of traffic to any
website.  One of his favorite tools is an automated service that
submits your articles, press releases, videos and audio podcasts to
multiple sites.  You can use this same service at
http://www.easywebtrafficcreation.com Visit them now.

OK, so I’ve got a quick guest post from a good friend of mine, Willie Crawford.  Willie has been marketing online for a very, very long time and is quite possibly one of the most knowledgeable experts in the field today.  Bottom line, when Willie speaks, people listen.  You should, too!  Here’s Willie…

***************************************************************************

Generating Website Traffic With Automated Video Submissions – Part 1
Copyright 2009 by Willie Crawford

It’s no secret that the right videos, submitted to the right
places, can generate millions of views.

It’s no secret that the search engines love video and are
constantly crawling video sharing sites. You can often get
a top 10 ranking for a keyword, using video, in under an
hour.

Let’s look at some of the keys to getting some of that
great traffic using videos.

One of the first things that you’ll notice is that in a
lot of niches, tons of people are discovering video.
That means that you need to create and submit more videos,
and you need to submit them to more places.  If you don’t
used an automated submission service, that can be very
tedious, and tie up your computer for hours on end.

As you prepare to create your videos, you need to begin
by asking what is it that you want to accomplish. More
specifically, what do you want your viewers to do after
they finish watching a given video?

After you identify the goal of the video, you need to
actually map it out on a “storyboard.”  What will be in
each frame, and what will the audio say?

If your video is being created using a tool such as
Camtasia (screen capture software) then you also want to
script it. You don’t want to leave any element of your
video to chance. You don’t want any little thing
detracting from accomplishing your goal.

If you practice the script and are very familiar with it,
even if you read it, it will sound natural to many viewers.

Speaking of sound, having high-quality audio is one of
the most important elements of a good video. Having
understandable audio, recorded at the right level is
actually more important than the quality of the picture.

The way to get great sounding audio is to 1) use a quality
microphone, and 2) don’t put the mike too close to your
mouth. You also need to be in a quiet place when you make
the recording.

Those are some technical tips for creating a good video that
will generate lots of traffic and perhaps even go viral.

Let’s look at one other slightly technical issue that you
absolutely must consider.  Your video must target the
right keywords. That is, the title and description that
you enter at the video sharing sites must use terms that
your ideal customers are using when searching for your
topic.

It would probably be worthwhile to spend some time using
a tool such as the Google AdWords External Tool to
confirm EXACTLY what terms people are searching on
related to your product or service.  You’ll find that
free tool at:
https://adwords.google.com/select/KeywordToolExternal

While researching using the Google External Keyword
Tool, look not only at the number of searches done each
month on a term, but also at the competition. Often you
can get an instant number-1 ranking for less competitive
terms that can still send you a worthwhile amount of
traffic – and these people are buyers actually looking
for very specific brands, etc.  Those “long-tail
keywords” are worth their weight in gold when you notice
ones that your competitors haven’t.

In part-2 of this article, we’ll look at formatting and
submitting your videos in a way that runs circles around
your competitors. For now, start jotting down notes for
a few videos that you will make and use in your website
traffic generation efforts.

——————

Willie Crawford is a website traffic generation expert. 
He often distributes content (articles, videos, podcasts, 
and press releases) to generate highly targeted website
traffic.  To do that efficiently he uses the automated
submission service at http://budurl.com/epbtraffic