Archive | May, 2009

Leave Comments on Other Sites with a Backlink to Drive MORE Traffic to a Website

Commenting on other sites, forums, and blogs is actually quite effective in generating a lot of traffic. In fact, even if you don’t write on your own blog, you can derive a lot of benefits just by commenting and putting your backlink on the blogs of others. But why are comments essential? Basically, comments let you reach out to people on a more personal level because through comments, you’ll be able to reveal a glimpse of your personality. Unfortunately though, a lot of other people have the same idea you do. In line with this, here are some suggestions that will help you get the best out of commenting from other peoples blogs.

1. Comment early. In order for you to stand out from the rest, you need to get in before others. Visitors will always see the first comment on the site but they won’t necessarily see the last. Be sure to add value to the site content though so that the author and the visitor will appreciate your comments.

2. Give an example. You need to add value to the post, you can do this by giving an example that will stress their point and make it easier for their readers to understand. By doing this and adding your backlink, visitors will also be more likely to visit your site because they want to know more about the things you can share.

3. Extend the discussion. You can add a point that the writer might have failed to notice. People will see that your post is worthwhile because of this.

4. Disagree. You can stand out by disagreeing with the author and other people who had commented on the post. But remember to always respectfully disagree because arguing can just get you in trouble.

5. Write with some feelings. More than half of the comments found in blogs seem to be written by unfeeling robots because of the mechanical approach they use. Putting some feelings and passion to your comments will make people curious about the person behind the post and thus, they will click on your link.

6. Use humor. You can improve your traffic significantly by making other people laugh. People appreciate someone with a sense of humor whether online or offline and you can take advantage of this.

7. Ask questions. Most of the time, comments with questions are the ones that get the most response from visitors compared to all other comments.

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How To Drive Traffic To a Website Through Article Marketing

There are many ways to increase website traffic. Some web developers are turning to SEO practices, link buying and even subscribing to pay-for-click programs just to encourage more visitors to their sites. One of the least expensive ways of increasing website traffic is through article marketing.

What is Article Marketing?

Article marketing is a form on online advertising. Basically, you write short articles about anything related to what you are trying to promote. After completing the piece, you have to make it available for distribution and publication in article directories, in the company website and even on someone else’s site.

As a rule, each completed article contains a resource box which contains vital information like: the name of the author, a very brief background of the author, and contact information of the author, etc.

Essentials of Article Marketing

1. Write quality articles

Quality content is still the best way to make article marketing work.
You should remember that more than a million people log on to the Internet daily; and a good percentage of them post article after article about almost any topic.

When you write an article, try to incorporate all the information your potential reader may need or want. Internet users usually seek out valuable information like the ones that can help them solve their problems. If you can, write and post articles that have the same theme or subject of interest; and write as many articles as you can. This is a way of building up your reputation among your readers. Given time, (and if your articles are interesting enough,) you just may develop a following of readers who are interested in reading what you have to say.

2. Craft the perfect resource box

As mentioned earlier, when you market your article, you should always have a resource box. Now, this is really important. This is the one place that can literally point your readers to your website. Here is how you should craft a perfect resource box:

The first thing that your readers should find in your resource box is your name and title, but more often than not, its just the name that people scout around for.

Do not forget to type in correctly your website address after your name.

After this, there is the compulsory USP or unique selling proposition: this is comprised of 1 to 3 brief and concise sentences as to what more you can possibly offer your readers.

Finally, you lead your readers into a call of action. This means that you are asking them to do one specific action: particularly asking them to visit your website.

3. Submit your articles

Obviously, submitting your article for publication is important, but where do you send them? The easiest choice is to send them to article directories or acquire article distribution services. Submission to article directories is mostly free, and these directories will allow you to add links to your website. Article distribution services have varying fees, but they allow your piece to be posted in more sites than article directories.

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The Best Blogging Way To Increase Your Sales

Blogging has ever been popular to all of us especially the geeks, teens and outgoing people. They use it as a personal web site that they can update at any time they want with just about anything under the sun. However, blogging has changed its perspective.

Blogging for business is the newest trend to promote another site.

Blogging for business have gathered a lot of attention and it is the easiest way to connect with the customers and other prospects. A blog is known as a public online diary which you can update regularly. You can update it every after hour and you can have other people to make a comment out of your postings.

With the help of blogs, you can make announcements and let everyone know about your message. You can also recommend some of your personal links and favorites.

Business advertising can be very broad and with all the newspaper ads, brochures, flyers and other promotional means, they still lack the ability to spread the news to everyone. This is the reason why blogging for business is ever popular.

This is a good way to connect with the people including extroverts who stay online for most of the day.

Blogging for business may be a cheap alternative to make an advertisement because there are blog sites that offer blog accounts for free. Although some blog sites don’t allow too much advertising which is known as spam, there is still a way to get through it, which blog experts can certainly do.

Entrepreneurs have found out that blogging for business helped a lot in getting higher sales because their services and newest information are spread easily. With consistent updates, their customers are well- informed and well accustomed.

Blogging for business has been the next big thing to advertising and communication. Blog experts are now coming up with ways to improve the quality of blogs in the field of business. Practitioners even call it b-blogs which stands for business blogs.

Although many people find business blogs as an underground way to promote their stuff, who cares at all? As long as they don’t get kicked out from the search engines, they won’t lose anything. Blogs have been powerful and influential voices for media and politics. Anyone can pour out their views and emotions about what is happening in the society.

Blogging for business may not be mainly used for a promotion because some use it indirectly even if it will include product names or site names. Some marketers manage their blogs with contents such as their personal experiences and views.

However, blogging for business may be hard to manage. If you have not used it properly, it can cause you some embarrassment with the feedback of your prospects and consistent viewers. If they find something not good or if the information is overloaded, you might scare them away. Much worse is, you might end up having a lawsuit or you the blogging community can block your account and lose your potential.

So if you want to make use of blogging for business, you should know the rules on how to manage it well. You should also know your readers and have a target. It is important that you know what blogging is all about and if it can help you with your business transactions.

PPPPP

Word Count 552

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Selling Items on Auction Sites

A lot of people would like to earn off the internet. And there’s no surer way to do so than to go to auction sites like Ebay and upload things to sell. You can start off with virtually nothing. With auction sites, you don’t need big investments to fully launch your store.

But before you go ahead and sell stuff over the internet, here are good tips to follow:

1. Start off selling used items

Don’t go to too much haste and sell items bought from a local store. Those might not sell well on Ebay. Instead, you go to your garage or rummage through your closet and look for things you don’t need anymore. Sort them out and get them ready for auction sites. You know these auction sites’ taglines: Your trash is somebody else’s treasure.

2. Take pictures of your stuff.

A picture speaks a thousand words. Always keep that in mind. You have to take good pictures of your items and upload them on your choice of auction site. Ebay allows for up to three images of your items. Be sure that you use a good camera for this. You want your buyers to see a clear picture of what you are selling, especially if it is sold in a used condition. If there are any flaws in the item, be sure to show those too. Basically, you want interested buyers to see exactly what they are going to get.

3. Think of a nice, catchy title for your item.

On auction sites, the first thing your prospects will see is the title of your item. Put the brand name and the general category of your item for sale. Then squeeze in the perfect adjective to describe it. These will facilitate the searches for your product. Some people just search for items instead of browsing every category. A good title suggestion for a used bag is this: Flawless Louis Vuitton Leather Hand Bag.

4. Describe your item in full detail.

Auction sites allow you one long page to describe your item. Make the full use of that. You have to be very sure that you describe your item with pure accuracy. You also have to mention the actual size of the item here. Use a tape measure to help you out. Describe the condition of the item, its color, any flaws, and if it has been used for a long time. Most people also use the description page for payment and shipping instructions. You can use a template for this part because all items follow the same rules. Think of all the things buyers may want to know about your product and put it in the description page. This will decrease the number of emails you need to answer asking about the condition of your item.

5. Determine the price you’d like to sell your items for.

You might be tempted to ask for a very high price for the item that you are selling. That’s understandable. But if you’re really not using it and is more concerned about disposing it, why not start a no-reserve, low starting bid? This is going to be fun for you and your bidders. Imagine an original Louis Vuitton bag selling for $10. Don’t worry. With a price that low, it will definitely be bid on by a lot of people, raising its price. Or if you want to set a minimum price for your item, you can either start the bidding at that price or just put a reserve price on it. To give you an idea as to how much a similar item sells at Ebay, make a search for it and check out for how much other sellers are offering the same item and at what amount people are willing to buy.

6. Select the length of your bidding.

On a crude assumption, your bidding should end by the weekend because a lot of people are surfing the internet during that time. You are more likely to get bids during the weekend too. Ebay allows for a maximum of 10 days to list a product. Select the number of listing days that you prefer. The one that would end on the weekend is perfect. At that point, you are more likely to sell your items better and at a higher price.

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Guidelines for Growing the Opt-In List

It requires dreadfully hard work to build a robust, responsive and high-quality mailing list. Just flooding thousands of emails to the list of recipients in the database won’t do the trick. The truth is that acquiring email addresses is just a small part of the large process of email marketing. It is very important to realize that the company should build an individual relationship with every person behind the email address. If the starting is wrong, every chance for building a rewarding relationship with the subscribers is instantly killed. And on the other side, if the company proves itself worthy to its list of subscribers, then many happy years lie ahead for both the parties.

For list building some key components need to be kept into account like the method of acquiring the email addresses, how new subscribers should be welcomed, and how the relationship is maintained after the opt-in process. Acquiring the list of addresses is the easiest part of list building. But the basic rule here is to take explicit permission from the owner to send emails. Violation of this rule is going against the U.S. CAN-SPAM law regarding commercial email. This also leads to breaking of the relationship with the customer.

Addresses can be collected by online and offline means. Links for email opt-in should be posted on every page of the website, including the registration page and every transactional page. Paid search can be used to reach elevate the position in search engines results. The land up page should include a vivid link to the sign up page. Alliances can be searched who have a similar or a complementary business so to promote one’s company in return of promoting the other company. Incentives such as email only discount and free shipping can be offered to increase the subscription list. If the list is being rented from another organization make sure the list contains subscribers which have given permission. Offline means include collecting email addresses from visitors to the company, trade show or on-site. Email addresses can be asked for in appropriate situations by the customer support employees and telephone sales workers. Links for subscription can be posted in all printed material such as newspapers, flyers, magazines, bags, store signs, customer survey and feedback forms, catalogs, etc.

The next important step is to welcome the new subscriber. Because of the flood of emails filling one’s inbox, it is a tough to make one read the email and trust in it. A welcome message, with appropriate content, helps in building the relationship of trust with the subscriber. In fact, a complete welcome program must be build for this purpose. Welcoming a subscriber actually starts from the website’s registration page. This page should clearly explain the content, benefits and frequency to the subscribers. The opt-in page should be easy to navigate and shouldn’t be bothersome with numerous questions to be answered. For start four fields are sufficient: first name, last name, email address and format preferences. The other information can be collected via optional forms. After sign-up a thank you page must pop up immediately. This doses the confirmation job and leads the subscriber to the optional form. Next, a welcome email should be send to the customer. This email will not only build up the initial trust but will also check the validity of the email address. This email should include links to optional forms and the detailed preference page. It can also contain the subscription benefits and sample of the past best newsletters.

The next step of relationship management is the most important and delicate phase because of the personal relationship with every subscriber. If it is not taken care of properly, all the effort taken to collect email addresses for subscription list will be wasted. The subscriber’s preferences must be honored in order to expand the email program. The trends in bounces, inactivity and unsubscribing can be noted by the list statistics. Occasional special offers and surveys can be created for sustaining the interest of the readers. People who haven’t opened the emails for a long time should be concentrated upon, especially. Send follow-up emails and query messages.

Opt-in list building takes lots of time, energy and dedication. Certainly all the effort is worth it in the end, which can be seen by the healthy growth of the mailing list.

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Word Count 730

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