It’s a fact of life: the weirder or funnier the video, the more hits it
generates. The more hits it generates, the more it is palmed off to
other Internet subscribers. The more people who see the video, the more
hits it generates.

It’s a win-win scenario that entails a bit
of creativity, a bit of posting, a bit of word-of-mouth advertising and
voila! You’ve got (what else?) a hit.

This is the theory that backs the promotion of viral
videos on websites. A viral video is really any video clip that spreads
a virus on the Internet. It is usually passed on through blogs, emails,
instant messages or other media sharing websites like YouTube. The most
successful viral videos are the funnier, if not weirder amateur clips,
although there are some noteworthy (and copyrighted) commercials, and
excerpts from TV series and movies.

Many
online advertisers are now seeing the potential of the viral video
phenomenon, and some of them are opting for this as a new marketing
strategy. Why? The answer is simple. Some videos are calling so much
attention that they cross over to the more conventional arenas of the
media: the newspapers, radio and TV shows. It provokes a domino effect
that gathers a lot of momentum with very little expended energy.

For the more hard-nosed net marketers, videos can be used
to jack up traffic to a projected website, provided that it is done in
connection with the products and services available on the website
itself. Making them funny or weird is one way of making the video stand
out among the thousands of new videos being uploaded on the Internet
daily.

There are two ways of placing a video on your website.
One: you take an already popular video and upload it to your page. Two:
you create your own video and upload it to your page. If you are opting
for option number one, it might be best to judge first if the content
of the video is even remotely associated with the theme of your
website.

If
not, it would be best not to post it. That video can be downloaded from
other sites, and you just as well may be getting more competition you
can handle. Sure, it might generate traffic for some time, but is it
quality traffic? And for how long will the interest hold out? Besides,
posting any video for the sake of posting something just might have a
negative effect on you and your website. Site visitors might assume
that you are as disorganized as your page and as a marketer, you would
not want that.

The second way is to create your own video, which is more
advisable if you are seriously considering the quality of traffic going
through your site. It does not need to be a funny or weird video. The
trend these days is leaning towards informative “how-to” videos. If
your video or videos complements the other graphics, banners and
articles of your site, you will not only have an increase in quality
traffic, but an increase in the “expert-reputation” as well.

Creating
your own videos is one of the fastest ways to start generating free
traffic to your websites.  With the vast number of people that are
watching more and more videos online, you need to get active and be a
part of the video revolution going on right now on the Internet.

Michael
Paul is an author and entrepeneur that teaches businesses and
individuals how to increase targeted traffic to their website to
increase their earning potential.  He knows the best ways to maximize
the tools on the Internet to deliver massive levels of traffic to any
website.  One of his favorite tools is an automated service that
submits your articles, press releases, videos and audio podcasts to
multiple sites.  You can use this same service at
http://www.easywebtrafficcreation.com Visit them now.

How many times professionals have said that senders should adopt better practices to enhance their programs but, marketers ignores it every time and commit same old blunder. They end up getting nothing but terrible outcomes and they blame them on ISPs for their tough spam filtering policies.

One of the reasons why emails are undeliverable is due to failed authentication checks. This is a key reason why marketers should keep good records of the authentications to make it easy for the ISPs to identify authentic senders and make use of the reputation data to make decisions related to delivery. More damaging is an incorrect or broken record which can be even more devastating than not having any record at all. For instance consider the case where the IP address and sender is identified by authentication and when this authentication check fails it sends out a message that the “email was not sent by me” and thus do not deliver the message.

One of the other things that damages chances of deliverability of marketing emails is using an unrecognizable sender address. It’s a general practice among the recipients to decide what should be done about the email after reading the sender address otherwise the email is most likely going to be reported as spam or deleted right away. So, the more you try to hide your identity the more damaging would be the results.

One of the ways to self destroy a good email marketing effort is to use subject lines which look like spam or spam themselves. The subject line is the next most important thing after sender line for an email marketing campaign to be successful.

Another important point that most marketers ignore when they send marketing emails is check the list for bad or invalid email addresses. A list full of incorrect or invalid address creates a bad reputation on ISP thus increasing the chances of messages being blocked. Taking invalid addresses off of your list regularly improves the situation. Processing requests to unsubscribe and taking care of spam complaints instantly also helps a great deal.

What could be the next damaging factor to a good email marketing campaign? It is generating excessive complaints. If you accumulate lot of complaints from the receivers this affects your reputation again on ISP and they use this as a foremost factor to stop your emails. To help reduce this, immediately remove the addresses that are associated with any spam complaints you get. Not only that, take one extra step in finding out how those addresses got into your list and what commonalities they share in order to better your programs and cut complaints down.

Sending unsolicited emails is not just anyone’s liberty. Nobody would like to see any unsolicited email in his/her inbox without any reason. The ISPs judge a sender’s reputation by knowing how sender acquired the email address of the receiver like whether they solicited their permission or simply got it by spamming.

It is a tendency by the marketers to overload their emails with irrelevant text and images which the receivers may not want to see. Always ask for subscriber’s choice in selecting the kind of content they want to receive and go one extra mile in asking any other thing that they can do to satisfy their requirements.

Few points discussed above are some of the many measures that email marketers can take to prevent the deliverability of their emails from getting damaged.

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Do you want to know how to create and sell software that will definitely make your online business flourish? A lot of software programs are being distributed over the internet these days. Some of them are offered for free, others as shareware, and some you have to purchase first before you get to use them. Needless to say, those people who are good at programming and creating either web-based or windows-based software are enjoying either a good amount of money in their bank accounts or traffic for their websites due to the software. Software can be a good viral marketing technique and an online business at the same time.

If you want to create and sell software, here are some good tips you can follow:

1. Brush up on your programming skills.

You can’t create any software without knowing how to program in the first place. Software is a set of programs that the computer is supposed to run. You have to learn lots of syntax, commands, and execution methods in order to create software. If you want to create the software yourself, you have to start learning programming from scratch or brush up on it if you already have a comprehensive background about it. Else, you might just need to hire a person to do the actual programming job for you.

2. Select a program that will benefit many people.

You don’t have to be reminded that you need to create programs that are needed by almost all people over the internet and not just a few. Think of a program that will make internet surfing faster, better, and more worthwhile. A program that would make a certain computer task faster is a good suggestion too. It need not be something groundbreaking. A small program that will generate a person with an active mailing list, a template for their blogs, and other useful software should be good enough.

3. Give trial periods for your software.

It is best that you allow people to run a test on your software before actually asking them to buy it. A trial period for your software is a good idea. You can also distribute free versions of your software with limited features. And if people want to unlock some of the features of your software, they simply have to buy the full version. People are more willing to buy software if they are convinced that they are the ones they need. It is also important that they know how to use it, because functional software is worthless if it is not user-friendly.

4. Promote your software on the right channels.

Software are best promoted on other websites that are providing users with a review of a program with a link for download. These websites are reliable and people are more willing to try software from them rather than from other sites wherein they are going to run the risk of downloading a malware or a spyware. Be sure that your software is not associated with these destructive programs. Because when it does, you have lower chances of selling your software at all.

5. Get affiliates to sell your software.

For your software to achieve maximum popularity, try attracting potential affiliates to sell them for you. The job of your affiliates is to promote your site that carries your software for sale. Any affiliate who bought the software from their marketing efforts will be entitled to a certain percentage of the sale. There are a lot of affiliate scripts available over the internet these days. You can use these scripts so that it becomes easy for you to track which affiliate made the sale for proper compensation. Affiliate marketing is still the best way to sell products off the internet. This is because people will know about your products with little or no effort on your part.

These are the ways on how you can create and sell software over the internet. Once you have followed all these steps, you should be ready for the momentous effect of your software for you and your online popularity. Software are still the best sellers over the internet because they can be delivered in real-time. And besides, all people over the internet have a use for them because they all have a computer to surf the internet after all.

OK, so I’ve got a quick guest post from a good friend of mine, Willie Crawford.  Willie has been marketing online for a very, very long time and is quite possibly one of the most knowledgeable experts in the field today.  Bottom line, when Willie speaks, people listen.  You should, too!  Here’s Willie…

***************************************************************************

Generating Website Traffic With Automated Video Submissions – Part 1
Copyright 2009 by Willie Crawford

It’s no secret that the right videos, submitted to the right
places, can generate millions of views.

It’s no secret that the search engines love video and are
constantly crawling video sharing sites. You can often get
a top 10 ranking for a keyword, using video, in under an
hour.

Let’s look at some of the keys to getting some of that
great traffic using videos.

One of the first things that you’ll notice is that in a
lot of niches, tons of people are discovering video.
That means that you need to create and submit more videos,
and you need to submit them to more places.  If you don’t
used an automated submission service, that can be very
tedious, and tie up your computer for hours on end.

As you prepare to create your videos, you need to begin
by asking what is it that you want to accomplish. More
specifically, what do you want your viewers to do after
they finish watching a given video?

After you identify the goal of the video, you need to
actually map it out on a “storyboard.”  What will be in
each frame, and what will the audio say?

If your video is being created using a tool such as
Camtasia (screen capture software) then you also want to
script it. You don’t want to leave any element of your
video to chance. You don’t want any little thing
detracting from accomplishing your goal.

If you practice the script and are very familiar with it,
even if you read it, it will sound natural to many viewers.

Speaking of sound, having high-quality audio is one of
the most important elements of a good video. Having
understandable audio, recorded at the right level is
actually more important than the quality of the picture.

The way to get great sounding audio is to 1) use a quality
microphone, and 2) don’t put the mike too close to your
mouth. You also need to be in a quiet place when you make
the recording.

Those are some technical tips for creating a good video that
will generate lots of traffic and perhaps even go viral.

Let’s look at one other slightly technical issue that you
absolutely must consider.  Your video must target the
right keywords. That is, the title and description that
you enter at the video sharing sites must use terms that
your ideal customers are using when searching for your
topic.

It would probably be worthwhile to spend some time using
a tool such as the Google AdWords External Tool to
confirm EXACTLY what terms people are searching on
related to your product or service.  You’ll find that
free tool at:
https://adwords.google.com/select/KeywordToolExternal

While researching using the Google External Keyword
Tool, look not only at the number of searches done each
month on a term, but also at the competition. Often you
can get an instant number-1 ranking for less competitive
terms that can still send you a worthwhile amount of
traffic – and these people are buyers actually looking
for very specific brands, etc.  Those “long-tail
keywords” are worth their weight in gold when you notice
ones that your competitors haven’t.

In part-2 of this article, we’ll look at formatting and
submitting your videos in a way that runs circles around
your competitors. For now, start jotting down notes for
a few videos that you will make and use in your website
traffic generation efforts.

——————

Willie Crawford is a website traffic generation expert. 
He often distributes content (articles, videos, podcasts, 
and press releases) to generate highly targeted website
traffic.  To do that efficiently he uses the automated
submission service at http://budurl.com/epbtraffic
               

Today, many of us want to pack up our jobs and be our own bosses. The idea of working for you attracts many. However, the reality of making it happen soon stops most. In fact the vast majority of us cannot get a business off the ground due to 2 main factors; the first being money and the second being risk.

Starting even a small business takes a fair amount of money. You need to buy or rent premises, purchase your stock and equipment and pay staff if you have them. You will also have other outside expenses such as advertising.

Risk is the factor that kills most businesses off. Even if you’re lucky enough to get the capital to start, nearly 90% of all small businesses fail in the first year. If yours is one of the lucky ones, you have to keep reinvesting your time and money to build up the businesses reputation. It could be anywhere from 5-7 years before any significant profit is seen. Most of us cannot wait that long which is what makes affiliate marketing such an attractive offer.

Affiliate marketing involves you, working as an affiliate for a merchant or company. You sell either goods or services and you’re paid on how much you produce. There are no costs and no risk. You put in what you choose and are rewarded accordingly.

Running an affiliate marketing business is challenging. You’ll have to work very hard to build it up. However, you’ll be rewarded for your hard work not someone else. Getting an affiliate marketing program going may seem difficult. The truth is it is down to you and how much you want to put in. There is no sure fire way to success but there are some good tips that you can follow to make you affiliate marketing scheme as successful as possible.

There are literally thousands of programs for you to choose from. However, to get started you may want to choose something that you are familiar with. This product or service may not be the hottest thing on the current market or make you a millionaire, but you will come off more confident and sincere with something you know and believe in.

This will also help when it comes to creating your site. Something familiar will allow you to be personal and creative. Trying to create a site around something you know little about will soon become boring and tedious.

Working with something familiar will also give you the some experience in the program. You can always expand at a latter time when you are more familiar with how things work.

Another good piece of advice is to watch the number of banners that you put up. A site full of banners will make the site look ugly and put off potential buyers. Carefully place your banners and use them to accent your site. Stuffing it full will not help.

Remember, in the world of affiliate marketing there is no such thing as the perfect program. Any particular program will be stuffed full of varying testimonials. Some will be great will others will have not done so well. You need to decide for yourself and not be put of by a few bad experiences. In the end it is down to you and how much you want to put in.

Affiliate marketing is a great way to make money and work for you. The risk to you is minimal and there is no start up cost. There are many great affiliate marketing programs out there and choosing the right one may seem like a daunting task. When you first start out remember to stick to what you know. Find something you know about and have an interest in. Make your site attractive to others and resist the urge to fill it with banners. This may end up having the opposite of your desired effect. Finally remember, there is no perfect program. Some will have success where others have failed. It is all down to you. Don’t give up.

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