Efusjon fires reps, quits the MLM business

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In the immortal words of one of the greatest rock bands ever….

“Another one bites the dust…”

As of today, Efusjon is done with the MLM business, riding off into the sunset and leaving a lot of reps behind.

Sidenote for Efusjon Reps looking for a new home: My company is one of the fastest growing (and stable) MLM companies in the US. We were just featured in the August issue of Success from Home Magazine, we’re backed by a billion dollar company (that’s BILLION dollar), and have a track record over the last 5 years of phenomenal growth. We offer and energy drink mix, along with our core products that promote weight loss and muscle gain, and a compensation plan that will pay you for your efforts. And did I mention we like to put people behind the wheel of new BMWs? I’m going to be doing a special 4-week Marketing Intensive that will help even a beginner learn how to generate leads online and get you back in the money as quickly as possible, just for those that join my team during the month of September…
Efusjon reps find out more here…


Most interesting to me is the statement about how the business has been declining for over a year now, all the while CEO Robert Towles has been saying how wonderful the growth has been. Sad.
Here is the letter that Efusjon sent out to it’s reps:

Dear eFusjon Distributors:

It is with great sadness that we announce today that we must cease the direct sales multi-level marketing business of eFusjon, Inc. as of September 1, 2010.

The independent contractor distributor agreements will terminate as of this date. See Distributor Agreement, Section 7 (“The Agreement shall continue in effect between the parties hereto until either party terminates the Agreement…”). Qualified distributors will receive their last compensation check for the month of August, less offsets against any amounts that are owed to the Company, on September 10th. Any commissions due will be available in your “Hyperwallet” account until October 31, 2010, after which date you will need to contact the corporate office (to access your “Hyperwallet” account please go to www.efusjonpay.com, or contact customer service for assistance). The Company will send refunds of the $30 membership fee to those distributors who became members in August 2010.

This was a very difficult decision for the Company and not one we had hoped to make. When the owners started eFusjon in 2008, we envisioned a unique and successful MLM business with healthy and unparalleled beverage products. The goal was to market these products through independent distributors via the MLM direct sales business model. Distributor performance, however, has been steadily declining for over a year now, and as a result, so has the Company’s revenues. The Company can no longer maintain a marketing model that is not generating the funds needed to grow a viable business. In short, the Company’s MLM business model is no longer a sustainable marketing strategy.

With a certain level of optimism, we also announce today our decision to explore other opportunities for the eFusjon product many of you have come to love. For some period of time, you may continue to enjoy eFusjon products through purchases (without compensation) on the eFusjon website www.efusjon.com.

Lastly, we extend a sincere and heartfelt thank you to all of you for your dedication to eFusjon over the years and for standing by our product and the Company during the height of our success as well as through more recent challenging times. We share your disappointment about the recent turn of events, but are cautiously optimistic about the future of eFusjon and eFusjon’s unparalleled, healthy beverages.

With gratitude,
The eFusjon Corporate Officers–

It’s sad to this happen to any company, but it seems to be happening more and more. When things like this happen, it just reinforces to me that you should not only be building your company, but be building your own brand and business at the same time. You can learn how to build your network marketing mlm home business by visiting MLM Power Leads.

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- who has written 438 posts on Mike Paul's Blog.

Mike Paul is just your typical geek who figured out that he could make a metric boatload of money on the Internet. After struggling to build his business for years, he finally found the "stupidly simple secret" that lets him do things like make over $500 while he's sleeping. The best part is, you can learn how to do it too, just make sure you fill out the form on the right ===>

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