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If you’re a network marketer and you’re looking to build an incredible group of responsive people on your email list, there’s no better way to do it than with blogging.  Blogging gives you not only a home on the web, but a platform that you can speak from and provide value to your community in a way that you just couldn’t do in the past.

But what if you’re having a hard time building the type of list you want to from your blog?  Are you taking names but not getting any response?

Here’s 5 simple steps you can take to make sure you’re building exactly the kind of list you want to with your network marketing blog.

Step #1 – Provide valuable content. Just because you have a blog doesn’t mean that you get to write about just anything.  You’ve got to provide valuable content that targets the kind of people you want to get on your list.  You have the opportunity with your blog to speak to people and convince them that you have something that they need.  With great, powerful and actionable content, you’ll do exactly that.

Step #2 – Use a call-to-action. People are looking for a leader.  They want to be told where to go, what to do.  You’ve got to do that with your blog and the content that you provide.  Don’t just write a powerful blog post that reveals the ultimate secrets of the universe only to leave people hanging at the end, wondering how they can learn more from you.  Tell them where they can find out more, give them a link, give them direction.  Get them to take action.

Step #3 – Direct them to a sign-up page. In that call-to-action I discussed earlier, you’ll want to send them to a page where they can sign up for your newsletter. Make sure the sign-up page is clear and concise, and don’t give them an option to do anything else other than sign up for your newsletter!

Step #4 – Welcome them to your neighborhood.  Once you’ve got someone on your email list, make them feel at home.  Your email list should have an autoresponder, so use it.  Send them a message immediately and start building a relationship with them.  Don’t try to sell them something right off the bat, you’ll only leave a bad taste in their mouth.  Give them some links to some of your best content, an article, a video, or, even better, give them something for free that you didn’t tell them about before.  They be sure to pay attention to what you say from now on.

Step #5 – Stay in contact. These people signed up for you list for a reason.  They want to hear more of what you have to say.  Stay in contact with them on a regular basis.  Let them know when you’ve written a new blog post, recorded some audio or a video, or have another gift you’d like to give them.  Don’t just pitch them one thing after another.  Build a relationship with people and you’ll soon see great success with your network marketing business.

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Don’t Stop Believing…

Mike Paul
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