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It’s a fact of life: the weirder or funnier the video, the more hits it
generates. The more hits it generates, the more it is palmed off to
other Internet subscribers. The more people who see the video, the more
hits it generates.

It’s a win-win scenario that entails a bit
of creativity, a bit of posting, a bit of word-of-mouth advertising and
voila! You’ve got (what else?) a hit.

This is the theory that backs the promotion of viral
videos on websites. A viral video is really any video clip that spreads
a virus on the Internet. It is usually passed on through blogs, emails,
instant messages or other media sharing websites like YouTube. The most
successful viral videos are the funnier, if not weirder amateur clips,
although there are some noteworthy (and copyrighted) commercials, and
excerpts from TV series and movies.

Many
online advertisers are now seeing the potential of the viral video
phenomenon, and some of them are opting for this as a new marketing
strategy. Why? The answer is simple. Some videos are calling so much
attention that they cross over to the more conventional arenas of the
media: the newspapers, radio and TV shows. It provokes a domino effect
that gathers a lot of momentum with very little expended energy.

For the more hard-nosed net marketers, videos can be used
to jack up traffic to a projected website, provided that it is done in
connection with the products and services available on the website
itself. Making them funny or weird is one way of making the video stand
out among the thousands of new videos being uploaded on the Internet
daily.

There are two ways of placing a video on your website.
One: you take an already popular video and upload it to your page. Two:
you create your own video and upload it to your page. If you are opting
for option number one, it might be best to judge first if the content
of the video is even remotely associated with the theme of your
website.

If
not, it would be best not to post it. That video can be downloaded from
other sites, and you just as well may be getting more competition you
can handle. Sure, it might generate traffic for some time, but is it
quality traffic? And for how long will the interest hold out? Besides,
posting any video for the sake of posting something just might have a
negative effect on you and your website. Site visitors might assume
that you are as disorganized as your page and as a marketer, you would
not want that.

The second way is to create your own video, which is more
advisable if you are seriously considering the quality of traffic going
through your site. It does not need to be a funny or weird video. The
trend these days is leaning towards informative “how-to” videos. If
your video or videos complements the other graphics, banners and
articles of your site, you will not only have an increase in quality
traffic, but an increase in the “expert-reputation” as well.

Creating
your own videos is one of the fastest ways to start generating free
traffic to your websites.  With the vast number of people that are
watching more and more videos online, you need to get active and be a
part of the video revolution going on right now on the Internet.

Michael
Paul is an author and entrepeneur that teaches businesses and
individuals how to increase targeted traffic to their website to
increase their earning potential.  He knows the best ways to maximize
the tools on the Internet to deliver massive levels of traffic to any
website.  One of his favorite tools is an automated service that
submits your articles, press releases, videos and audio podcasts to
multiple sites.  You can use this same service at
http://www.easywebtrafficcreation.com Visit them now.

Related posts:

1. How to Make Viral Videos Drive More Traffic to a Website
2. Generating Website Traffic With Automated Video Submissions – Part 1
3. How to Use Press Releases to Drive MORE Traffic to a Website
4. The Five Free Methods of Driving Traffic to Your Website
5. Success Can Be Cheap: Low Cost Ways for Traffic to Your Website