Categorized | MLM Lead Generation

Creating a Lead Capture Page for Your Business

One of the absolute best ways that you can start adding more leads to your business is by using what’s called a lead capture page.  Now, you may have heard many different terms as you’ve been surfing around the internet, but they all are basically the same thing.  Squeeze page, forced opt-in, landing page, all refer to the same thing.

A lead capture page is simply a single page on the internet that you are sending traffic to that allows you to capture a name and email address (and for our purposes a phone number as well) and add that person to your email autoresponder.lead capture page squeeze page

Why in the world would you want to do this?  Isn’t it just easier to send someone directly to a page to sign up for your business?  Or to buy an affiliate product?  Why would you want to go through the extra step of sending them to a lead capture page?

Simple. If you are able to collect some basic information about someone, they become more than just a potential one-time buyer.  They become an asset to your business.

I can promise you that when most people are presented your business opportunity that they will not join on the first exposure.  If you don’t have their contact information, they’re gone forever.  It’s unlikely that they’ll ever happen by your page again.  The same goes if you’re promoting an affiliate offer.  If you don’t capture their information at some point in the process, you’ll never hear from them again.

However, if you are using a lead capture page, now you are able to market to that person over and over again.  Now, let’s not get spammy here.  You don’t want to promote something to people on your list 37 times a day, that’s just obnoxious!  Talk to your list once per day.

You also don’t need to be constantly promoting to your list, you need to provide value the vast majority of the time.  You’re trying to build a relationship with them so that they’ll learn to like and trust you, before they buy.

So, are you beginning to see the importance of creating a lead capture page for your business?  I hope so!

Providing Value on Your Lead Capture Page

Another thing you have to consider with a lead capture page is that on that page you need to be providing something of value to people that will cause them to fill out that little form.  You didn’t think they were just going to give you their name, email and phone number just because you asked them to, did you? Not likely. :)

On your lead capture page, you need to “give away” something of value that will solve a problem that your visitor is having.  You may have heard this referred to as an “ethical bribe”.  You are providing something of value that your visitor is looking for.  Of course, you need to make sure that what you are providing is actually high quality.  If you’re giving away crap, people aren’t going to stay on your list or listen to anything you have to say in the future.

If you’re providing amazing content when people sign up, they are much more likely to open that next email from you and possibly buy something or join your business at some point down the line.

Setting Up Your Lead Capture Page

Now, I know what you’re thinking.  You’re thinking that it’s all well and good that I’m telling you to use a lead capture page, but how in the world do I get one set up?

Back in the old days of the interwebs (like 5 years ago!), you probably would have either had to create a page yourself, or pay someone to do it.  You can still do either one of these things, but let me encourage you NOT to do so.  If there’s one thing I’ve learned in my time online it’s that my job is not to do the technical stuff.  My job is to create content and drive traffic to my sites.

And that’s saying something, because I really do know how to create and design web pages, but I don’t.  It’s not the best, highest use of my time, and it shouldn’t be yours, either.  Your time should be spent creating content and driving traffic to your lead capture page.

And let’s not forget that you also have to create some sort of high quality content that you’ll be giving away as your “ethical bribe” to get people to sign up.

Let’s be honest, here.  If you’re just getting started building your business, how much really great content are you going to be able to create?  The answer: not much.  And that’s perfectly OK.  Once you’ve built your business and you’ve got some results you can talk about, you’ll be able to create a lot of great content that you can give away.

But for now, you don’t have any.  I didn’t either and neither did any of the big names you see online now.  We all start at the same place, right at the very bottom. So, where does this amazing content come from?  And how can you get a lead capture page up that gives away this killer content?

Enter My Lead System Pro

You may have heard of My Lead System Pro through your online adventures, but you’re not sure what it is or what it can do for you.  Let me just tell you that MLSP is an incredibly powerful tool that can help you build your business quickly and diversify your income.  With My Lead System Pro, you’ve got access to a lot of great capture pages that you can use that give away some of the best content on the internet today for network markteters.  Best of all, you don’t have to set anything up when you’re starting out.  There are a number of campaigns already set up and ready for you to start promoting, capture page and all.

And the really good thing about MLSP is that when you do have content of your own that you want to give away, you can create a custom campaign using the templates provided my MLSP to create your own lead capture pages, making you look like a bona fide professional.

And that’s what we’re all trying to do isn’t it?

Conclusion

I hope by now I’ve convinced you that using a lead capture page for your business is absolutely one of the best things you can do.  You’ll grow your list faster, build a name for yourself, and create multiple streams of income by creating a list that you can market to over and over again.  With a lead capture page, you’re building an asset that you can use for years to come in your business.

Now, I know you’re going to want to start using lead capture pages right away, so here’s what I want you to do.  Right now, My Lead System Pro is running an incredible trial offer right now for only $9.95.  I can’t think of a better way for you to jump in and start using one of the many lead capture pages they have (they just unlocked 8 more last night!) to start building your business.

You’ll be able to send your visitors to a professional, high converting web page that will offer some incredible training that they’ll be able to use right away.  And did I mention that you’ll get access to 2 years worth of training in your back office that you can start learn from right away when you sign up?

Head over now and sign up with MLSP and start getting some leads into your pipeline.  It will definitely explode your business!

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Don’t Stop Believing…

mike paul jr

Mike Paul
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- who has written 438 posts on Mike Paul's Blog.

Mike Paul is just your typical geek who figured out that he could make a metric boatload of money on the Internet. After struggling to build his business for years, he finally found the "stupidly simple secret" that lets him do things like make over $500 while he's sleeping. The best part is, you can learn how to do it too, just make sure you fill out the form on the right ===>

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